🚘 An Icon Reborn 🔧

The 300 SLR Reborn is the result of thousands of hours of craftsmanship 🕰️, recreating the legendary Mercedes-Benz 300 SLR 🏁 — a true motorsport icon. Every curve and contour has been faithfully reproduced with precision coachbuilt artistry ✨.

The bodywork is handcrafted in aluminum 🛠️ using traditional vintage techniques from the golden era of car building 📏.

Available in three unique forms:
🔹 Reborn Classic – Fitted with a period-correct Mercedes-Benz powertrain 🏎️
🔹 Reborn Retro – Equipped with a modern Mercedes-Benz engine option ⚙️
🔹 Reborn EV – Fully electric ⚡ for a silent, futuristic drive 🌿

Each 300 SLR Reborn is bespoke for the individual client 🎨 — from mechanical setup to exterior color and interior trim. The interior mirrors the original, with accurate gauges, dashboard layout, steering wheel, and upholstery 🧵.

Now, automobile connoisseurs around the world 🌍 can own, drive, and experience the magic of the Mercedes-Benz 300 SLR — reimagined for today, yet true to its soul 🔥.

🚗 Mercedes-Benz 300 SLR Uhlenhaut Coupé Reborn
📖 History of a Legend

The legend of the Mercedes-Benz 300 SLR Uhlenhaut Coupé was born in 1955 🏁, when Daimler-Benz created two road-legal coupés based on the dominant 300 SLR race car. These special coupés were nicknamed the Uhlenhaut Coupé, after their visionary designer and Daimler-Benz motorsport chief, Rudolf Uhlenhaut 👨‍🔧.

One of the two cars became Uhlenhaut’s personal car, and during the 1950s, it represented the pinnacle of automotive engineering 💡. With a top speed near 290 km/h (180 mph) 🚀, it was regarded as the fastest road car of its time, blending advanced design, cutting-edge technology, and unmatched performance.

Due to its legendary status and extreme rarity — with only two ever built — the 300 SLR Uhlenhaut Coupé is one of the most iconic and unobtainable dream cars in automotive history 🌟. A true holy grail for collectors 🏆.

Of the two coupés:
🔹 One remains preserved by Mercedes-Benz and is proudly displayed in their corporate museum 🏛️
🔹 The other was sold in May 2022 to a private collector for a record-shattering $142 million USD 💰 — the highest price ever paid for any car, whether at auction or private sale.

This sale eclipsed even the legendary Ferrari 250 GTO, which previously held the record at $75 million 🐎.

The Mercedes-Benz 300 SLR Uhlenhaut Coupé remains a masterpiece of motoring heritage — timeless, rare, and forever revered 🔥.

The Golden Age of Coachbuilding ✨
In the Art Deco era of the 1920s and 1930s, coachbuilding reached its pinnacle 🎨. Master craftsmen created stunning, elegant, and streamlined designs for marques such as Bugatti, Rolls-Royce, Isotta Fraschini, and Hispano-Suiza 🏁.

We bring back this golden age by handcrafting coachwork upon original chassis from that time and designing new creations in the timeless streamlined Art Deco style. Each project is a unique expression of elegance, vision, and heritage 🛠️.

Coachwork: The Path to Creating a Custom Masterpiece 🚘
🔹 Coachbuilding on your pre-war chassis
🔹 Chassis Selection – The foundation for any coachbuilt marvel begins with sourcing and restoring the correct original chassis 🧩.

Each chassis is carefully inspected, and mechanical components — including frame, engine, transmission, suspension, steering, brakes, and electrics — are either rebuilt or replaced as needed 🔧.

Clients can choose to modernize their chassis with optional upgrades such as power steering, synchronized or automatic gearboxes, power brakes, electronic ignition, and fuel injection ⚙️.

The Art of Design 🎨
Next, we create a one-off custom body design, engineered precisely for the selected chassis. Designs are tailored to your vision, inspired by the most iconic coachwork of the 1920s and 1930s — from open roadsters to aerodynamic coupés ✍️.

We rebody original chassis from legendary marques including:
Rolls-Royce, Bentley, Lagonda, Delage, Delahaye, Lancia, Mercedes-Benz, Hispano-Suiza, Talbot Lago, Alfa Romeo, Isotta Fraschini, Avions Voisin, Maybach, and Horch.

Handcrafted Coachbuilding 🛠️
Our skilled Italian artisans hand-form the aluminum body panels using traditional techniques passed down through generations 🇮🇹.

Each motorcar is a masterpiece, designed to be driven with pride — whether on the autostrada, through city streets, or across alpine passes ⛰️.

Featured Coachwork Examples:
🔹 Rolls-Royce Phantom III – Hardtop Cabriolet
A beautifully retractable hardtop cabriolet, styled in Art Deco and built upon the Phantom III V12 chassis.

🔹 Rolls-Royce Merlin/Meteor – 27 Liter Roadster
A stunning, streamlined roadster powered by the 27-liter V12 Rolls-Royce WWII Aero Engine, crafted on a period-correct chassis.

🔹 Rolls-Royce Phantom III – Vutotal Reborn
A faithful reproduction of the 1947 Labourdette masterpiece, built on an authentic Phantom III chassis.

🔹 Rolls-Royce Phantom I, II, or III – Jonckheere Reborn
A tribute to the famous Jonckheere 1930s coachwork from Belgium, built upon original Rolls-Royce Phantom chassis.

🔹 Delage Coachwork
The spirit of French Art Deco lives on with masterfully coachbuilt Delage bodies.

Start Your Coachbuilding Journey Today 🚀
Let us craft the motorcar of your dreams — a rolling sculpture blending history, beauty, and engineering perfection 🌟.

🔥 Featured Icons Reimagined

• Alfa Romeo 33 Stradale Reborn

• Alfa Romeo Iguana, Carabo & 33/2 Coupé Speciale Concepts

• Alfa Romeo B.A.T. 5, 7 & 9 – “Berlinetta Aerodinamica Tecnica” Concepts Reborn

• Alfa Romeo TZ2 Reborn

• Ferrari 250 GT California Spyder – Coachbuilt Reimagining

• Ferrari 375MM “Ingrid” – Tribute to Film, Art & Power

• Lancia 037 Reborn

• Porsche 917 Reborn

• BMW 507 Roadster & 507 Racing

• Maserati 450S

• Mercedes-Benz 300 SLR & Uhlenhaut Coupé

• Rolls-Royce Jonckheere Reborn

• Rolls-Royce Vutotal – Inspired by Labourdette’s Masterpiece